TCM BREWING COMPANY
Small batch craft brewing in Cabarrus County
TCM Brewing Company is a small batch brewing project by Thad Mitchell, an avid brewer who is part of Cabarrus Homebrewers Society.
The logo and branding elements reflect TCM Brewing Company as a whole system with a primary and secondary logo that emulate vintage style badges as a nod to Cabarrus County’s longstanding textile and mill heritage. Also included are unique graphic elements that help to compliment the brand and can be used as graphic touches throughout packaging and other materials.
The label directions use an icon approach based on the individual styles and names of beer that are simple and fresh but also work nicely together as a system which allows the brand and it’s products to expand.
Brand Strategy,Branding & Logo Design, Illustration, Packaging, Print
Client: TCM Brewing Company
Design Director & Designer: Rachel Martin