NENA’S MEATS & PROVISIONS
High quality products made with sustainably grown and carefully sourced ingredients from small farms.
Nena’s Meats & Provisions, founded by chef Kyle Lee McKnight, creates high quality products made with sustainably grown and carefully sourced ingredients from small local farms.
For over a decade, special chili seeds were grown, saved and shared among farm friends that helped launch the first product, Dusty Foothills chili sauce (a 2018 Good Food Awards Winner). Truly a “seed-to-sauce” product grown in the Carolinas that continues to expand with the release of Lucy Beauregard and Sunny Amarillo chili sauces. Future products include condiments, hot dogs, deli meats, vinegars, dry cured meats, and natural sodas and colas.
Nena’s Meats & Provisions hired Rachel Martin Design as a design partner to help design the sustainable brand and packaging from the ground up with an old-timey feel that reflected vintage snuff packaging. With a custom-made logotype, unique typeset system and ornamental components, the brand and packaging reflects the small batch and handcrafted quality that goes into every product. Each chili sauce is bottled in recycled glass bottles with Neenah Estate FSC certified labels made from 100% post-consumer recycled fiber and sold through farm-to-table restaurants and retailers.
Brand Strategy, Branding & Logo Design, Illustration, Packaging, Print, Web
Client: Nena’s Meats & Provisions
Design Director & Designer: Rachel Martin
Photography: Hungry Asian Media