The first legal rum distillery in North Carolina since prohibition.

Muddy River Distillery

Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.

Rachel Martin Design was hired as a design partner in helping to rebrand Muddy River Distillery by creating a brand strategy, new logo design, cohesive packaging line, environmental graphics, promotions and marketing collateral. With the help of the new brand, demand and sales increased and Muddy River Distillery increased production from 300 bottles of rum per day to roughly over 1,000 bottles of rum per day.

Brand Strategy, Branding & Logo Design, Illustration, Packaging, Print

Client: Muddy River Distillery
Design Director & Designer: Rachel Martin
Messaging: Patrick Saleeby
Photography: Rémy Thurston

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