Uniting farmers, residential communities and after school programs around the common joy of good food. We invite you to come to the table.
Jubilee Farms in Chester, SC is a sustainable farm featuring natural and heirloom produce and a commitment to healing communities. Their flagship program in Charlotte, NC unites farmers, residential communities and after school programs around the common joy of good food. Each of their farm shares help feed 120 meals worth of vegetables to children in underserved communities.
Rachel Martin Design integrated design thinking to develop the overall design strategy and sustainable design materials to help prepare Jubilee Farms for their launch. From how to portray the community-minded farm through visually telling the story that depicts their mission, a thoughtful and meticulous approach was taken for each design touchpoint. In addition to the design, all of the materials were sourced, printed or produced locally or from responsible vendors using sustainable materials that reflect the regenerative, agrarian and holistic practices of the farm.
Brand Strategy, Package Design, Print
Client: Jubilee Farms
Design Director & Designer: Rachel Martin
Identity & Illustration: Whitner Carlin
Messaging: Lydia Lundgren
Web Design & Development: Lydia & Scott Lundgren
Photography: Logan Cyrus