Helping small businesses to adopt environmental practices

Charlotte Green Alliance

The Charlotte Green Alliance helps small businesses to adopt environmental practices that are profitable and are a resource for the community they serve. The alliance sets certification benchmarks, education and resources that are promoted with a Green Alliance member seal to enable customers to shop at a local business that is doing its part for the livability, workability and sustainability of Charlotte.

Rachel Martin Design was hired as a design partner in helping to shape the Charlotte Green Alliance from integrating design thinking and strategy to the brand building, brand architecture, logo design, infographics, signage and stationery system.

Branding, Brand Strategy, Illustration, Print

Client: Charlotte Green Alliance
Design Director & Designer: Rachel Martin

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