Innovative solutions and market opportunities for Charlotte’s local food economy.

Charlotte Food Innovation District

The Charlotte Food Innovation District was formed to educate and promote innovative solutions and grow market opportunities for Charlotte’s local food economy. The goal of the district is to build a geographically clustered set of businesses, organized into a Food Innovation District, that can share resources and work together to bring economic support and community resilience around food to the Charlotte region.

Rachel Martin Design was hired as a design partner in helping to shape the Charlotte Food Innovation District at its inception from the stakeholder phase with integrating design thinking and strategy to the brand building phase, brand architecture, logo design, collateral, marketing and website.

Branding, Brand Strategy, Illustration, Print, Web

Client: Charlotte Food Innovation District
Design Director & Designer: Rachel Martin

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