Our Passion And Purpose

We Work With Good
People Who Do Good
In The World

The Studio

Rachel Martin Design is a sustainable and socially responsible design studio that works with conscious businesses who are committed to social value and want to create a better world. We are devoted to high quality sustainable design, focusing on branding, packaging, print and web, to innovatively solve problems and create meaningful change.

Our sustainability expertise, commitment to social impact and honest intuition drive us to create effective and stunning design that inspires positive change to shape our world and culture for the greater good. We welcome you to take a look at our work, and if you have a socially conscious business looking for a design partner, please contact us!

Services

We work with sustainable, natural, fair trade, organic and socially conscious businesses in food & beverage, agriculture & farming, health & wellness and sustainability. We partner with organizations from start-up ventures to Fortune 500 companies to build brands that enhance people’s lives for the greater good. We’re experts in the field of sustainable design and share our knowledge to help define and grow your sustainable brand to best resonate with the right conscious consumer and create value in the marketplace.

BRAND STRATEGY

Brand Positioning
Competitive Analysis
Market Research
Product Placement
Retail Strategy
Social Content & Strategy

SUSTAINABLE PACKAGING DESIGN

Brand & Package Consulting
Natural Food & Beverage Packaging
Product Development
Product Packaging
Sustainable Packaging & Certifications
Specialty Grocery

BRANDING & LOGO DESIGN

Branding
Brand Identity
Copywriting
Guidelines & Standards
Logo Design
Naming

PRINT DESIGN

Exhibition
Environments & Spaces
Marketing Collateral
Stationery Systems
Retail & Point of Sale
Signage & Mural Design

ILLUSTRATION & LETTERING

Art Direction
Custom Typography
Graphic Elements
Hand Lettering
Icon Design
Illustration

DIGITAL DESIGN

Content Creation
Digital Media
Interactive Design
Photography
UX/UI
Website Design & Development

Team

CREATIVE COLLABORATIVE 

Rachel Martin Design is an independently run studio led by its founder, Rachel Martin, and operates as a creative collaborative. This means we unite our network of expert partners including designers, brand strategists, web developers, writers, photographers and more to create just the right customized fit to best suit each client’s needs.

By operating this way, we stay nimble, innovative and fresh. We’ve learned through extensive experience that these creative collaborations inspire high-level design thinking, foster a cross-pollination of disciplines and ultimately create truly effective and powerful design solutions.

RACHEL MARTIN
FOUNDER & DESIGN DIRECTOR

Rachel Martin, named one of the “100 Most Talented and Influential Creatives Working Today” by HOW Magazine, is a design director and designer with over 20 years of professional design experience. As an avid do-gooder and advocate for sustainability, Rachel collaborates with socially conscious leaders on a national level in design, marketing, packaging, product innovation and more. She believes designers have the power to lead the way in communicating the importance of positive social and environmentally responsible messages and implements these values into her projects, the studio, and everyday life.

Prior to relocating to Charlotte, Rachel was a senior designer and project manager in NYC for Louis Dreyfus, an international group of diversified businesses, that is one of the largest privately held companies in the world. Rachel began her career in advertising at BBDO Worldwide where she designed campaigns with Bayer, Campbell’s, FedEx, PepsiCo, and Visa. Her work has been recognized in several publications and awards from AIGA, Communication Arts, GOOD, Graphic Design USA, HOW and PRINT magazine. Rachel received a Bachelor of Science degree in Fine Arts & Graphic Design from Hofstra University and is certified in Advanced Design Thinking from IDEO.

Rachel is the former AIGA National Director of The Living Principles for Design and served over 10 years on AIGA Charlotte’s executive board. She has also been a member of Design Can Change, DESIGN 21: Social Design Network, Ladies of Letterpress, Re-nourish, U.S. Green Building Council and AIGA, the professional association for design, where she helped launch AIGA’s sustainability and “Design for Good” initiatives across the nation. In addition to running the studio, Rachel is an active Piedmont Culinary Guild Tastemaker and works on promoting and educating the importance of sustainable agriculture and connecting local food systems.

Select Clients

Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below is a list of some of the great sustainable brands and clients we get to work with.

AGRICULTURE & FARMING

Good Karma Ranch
Hoffner Organic Farms
Jubilee Farms
Know Your Farms
Louis Dreyfus
Shamrock Gardens
The Chef’s Farmer

CIVIC & CULTURE

AIGA
Building Community Charlotte
Charlotte Center City Partners
Charlotte-Mecklenburg Schools
City of Charlotte
Foundation for the Carolinas
Mecklenburg County
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners

FOOD & BEVERAGE

Eight + Sand Kitchen
For The Love of Dutch
Free Range Brewing
Freshlist
Gibson Mill Market
Harper’s Restaurant Group
Heirloom Restaurant
IMEX Management
Inizio Pizza Napoletana
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Nourish
Old North Shrub
Piedmont Culinary Guild
Pure Intentions Coffee
Salud Cerveceria
TCM Brewing

HEALTH & WELLNESS

Esthetics
Four Seasons Hotel
Mecklenburg County Park & Recreation
Santé Se Richès Haiti Medical Clinic
Sweet’s Syrup
Vigilant Healthcare

SUSTAINABILITY

Charlotte Food Innovation District
Charlotte Green Alliance
Domtar
Gibson Mill
Green Drinks Charlotte
National Academy of Environmental Design
Partners for Parks
PitchBreakfast
Social Innovators Collective
Sustain Charlotte
Xylem

Press & Mentions