Rachel Martin Design is a sustainable and socially responsible design studio that works with conscious businesses who are committed to social value and want to create a better world. We are devoted to high quality sustainable design, focusing on branding, packaging, print and web, to innovatively solve problems and create meaningful change.
Our sustainability expertise, commitment to social impact and honest intuition drive us to create effective and stunning design that inspires positive change to shape our world and culture for the greater good. We welcome you to take a look at our work, and if you have a socially conscious business looking for a design partner, please contact us!
We work with sustainable, natural, fair trade, organic and socially conscious businesses in food & beverage, agriculture & farming, health & wellness and sustainability. We partner with organizations from start-up ventures to Fortune 500 companies to build brands that enhance people’s lives for the greater good. We’re experts in the field of sustainable design and share our knowledge to help define and grow your sustainable brand to best resonate with the right conscious consumer and create value in the marketplace.
Social Content & Strategy
SUSTAINABLE PACKAGING DESIGN
Brand & Package Consulting
Natural Food & Beverage Packaging
Sustainable Packaging & Certifications
BRANDING & LOGO DESIGN
Guidelines & Standards
Environments & Spaces
Retail & Point of Sale
Signage & Mural Design
ILLUSTRATION & LETTERING
Website Design & Development
Rachel Martin Design is an independently run studio led by its founder, Rachel Martin, and operates as a creative collaborative. This means we unite our network of expert partners including designers, brand strategists, web developers, writers, photographers and more to create just the right customized fit to best suit each client’s needs.
By operating this way, we stay nimble, innovative and fresh. We’ve learned through extensive experience that these creative collaborations inspire high-level design thinking, foster a cross-pollination of disciplines and ultimately create truly effective and powerful design solutions.
FOUNDER & DESIGN DIRECTOR
Rachel Martin, named one of the “100 Most Talented and Influential Creatives Working Today” by HOW Magazine, is a design director and designer with over 20 years of professional design experience. As an avid do-gooder and advocate for sustainability, Rachel collaborates with socially conscious leaders on a national level in design, marketing, packaging, product innovation and more. She believes designers have the power to lead the way in communicating the importance of positive social and environmentally responsible messages and implements these values into her projects, the studio, and everyday life.
Prior to relocating to Charlotte, Rachel was a senior designer and project manager in NYC for Louis Dreyfus, an international group of diversified businesses, that is one of the largest privately held companies in the world. Rachel began her career in advertising at BBDO Worldwide where she designed campaigns with Bayer, Campbell’s, FedEx, PepsiCo, and Visa. Her work has been recognized in several publications and awards from AIGA, Communication Arts, GOOD, Graphic Design USA, HOW and PRINT magazine. Rachel received a Bachelor of Science degree in Fine Arts & Graphic Design from Hofstra University and is certified in Advanced Design Thinking from IDEO.
Rachel is the former AIGA National Director of The Living Principles for Design and served over 10 years on AIGA Charlotte’s executive board. She has also been a member of Design Can Change, DESIGN 21: Social Design Network, Ladies of Letterpress, Re-nourish, U.S. Green Building Council and AIGA, the professional association for design, where she helped launch AIGA’s sustainability and “Design for Good” initiatives across the nation. In addition to running the studio, Rachel is an active Piedmont Culinary Guild Tastemaker and works on promoting and educating the importance of sustainable agriculture and connecting local food systems.
Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below is a list of some of the great sustainable brands and clients we get to work with.
AGRICULTURE & FARMING
Good Karma Ranch
Hoffner Organic Farms
Know Your Farms
The Chef’s Farmer
CIVIC & CULTURE
Building Community Charlotte
Charlotte Center City Partners
City of Charlotte
Foundation for the Carolinas
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners
FOOD & BEVERAGE
Eight + Sand Kitchen
For The Love of Dutch
Free Range Brewing
Gibson Mill Market
Harper’s Restaurant Group
Inizio Pizza Napoletana
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Old North Shrub
Piedmont Culinary Guild
Pure Intentions Coffee
HEALTH & WELLNESS
Four Seasons Hotel
Mecklenburg County Park & Recreation
Santé Se Richès Haiti Medical Clinic
Charlotte Food Innovation District
Charlotte Green Alliance
Green Drinks Charlotte
National Academy of Environmental Design
Partners for Parks
Social Innovators Collective
HOW: 100 The Most Talented and Influential Creatives Working Today
Graphic Design USA: Responsible Designers To Watch
Charlotte Agenda: Top 31 Designers in Charlotte
#WeLoveCLT: Have you met Rachel Martin?
Charlotte Magazine: Keeping It Simple With Designer Rachel Martin
Creative Loafing: Sustainable Style: Rachel Martin
Creative Loafing: Rachel Martin Makes Edible Art
Graphic Design USA: A Culture of Green
Charlotte Lately: Eating Local With Rachel Martin Design
HOW: Creating Your Own Niche
HOW: Graphic Design for Good: The Dos & Don’ts of Pro Bono Design
Charlotte Business Journal: People on the Move: Rachel Martin
AIGA Spotlight 2017
AIGA Spotlight 2012
Core 77: Defining the Future of Design
Video: We are One AIGA