Decade is a home boutique offering a mix of contemporary and traditional elements including art, antiques, furnishings, accessories and vintage pieces. Influenced by the typeface created by Josef Albers in 1925, the new Decade logo mark hints an abstract portrayal of the number “10” as in the ten years that make up a decade. The logo approach along with the custom created, die-cut painted aluminum signage is minimal and timeless while having a contemporary feel reflecting the home furnishings, antiques and decor of Decade’s new storefront.

Client: Darnell & Company | Designer: Rachel Martin | Photo credit: ©Melissa McDougall