Clementine Yoga is personalized Vinyasa yoga instruction to help adults and children stretch and strengthen their bodies, increase circulation, quiet their nervous systems and improve mental clarity. The logo portrays the purity, cleanliness and peace behind Clementine Yoga's new brand and reflects a feeling of freshness and enhanced sense of self.

Client: Clementine Yoga | Designer: Rachel Martin

Isabella is a home furnishings boutique and design studio located in Charlotte, NC. Specializing in fine bed and bath linens, Isabella also offers a diverse collection of throw pillows, custom furniture, lighting, accessories and gifts. The logo emblem that was designed for Isabella is classic and easily identifiable. The ornamental mark and it's curved nuance with stylish typography completes the Isabella brand logo with a gracefully poised presence that eludes to the chic home decor, sophisticated interior design and luxurious goods of the boutique.

Client: Isabella | Designer: Rachel Martin

Blue Feather Media is a marketing, writing, events and social media firm that strategically crafts innovative, targeted messages and produces memorable events for businesses, non-profits and individuals. The modern and transparent icon in the logo shows a sense of movement and flutter depicting the flow of communication from the brand to the outside world. This also portrays a subtlety to corporate transparency and honesty that Blue Feather Media practices as well as the speed and agility used to craft and communicate enduring messages. Marrying the mark with unique clean typography brings the new Blue Feather Media logo together with an approachable, polished and sophisticated look.

 

Decade is a home boutique offering a mix of contemporary and traditional elements including art, antiques, furnishings, accessories and vintage pieces. Influenced by the typeface created by Josef Albers in 1925, the new Decade logo mark hints an abstract portrayal of the number “10” as in the ten years that make up a decade. The approach is minimal and timeless while having a contemporary feel reflecting the home furnishings, antiques and decor of Decade’s new storefront.

 

Rocket Furniture is a sustainably responsible boutique furniture company that creates a variety of modern jewelry cabinets and small goods made in a sustainable manner from bamboo with artistic etchings and designs. The logo is fresh, simple and elegantly timeless reflecting the custom-crafted, efficient and modern furniture pieces the company creates.

 

Strengthen Charlotte is an advocate for improving the quality of life for all Mecklenburg County citizens by focusing on local efforts and providing a forum for citizens to express concerns and participate in their local government. Since the organization is a voice for Charlotte’s citizens, communication is key along with freedom of speech therefore the speech bubble was designed as a positive reinforcement to this goal along with utilizing a versatile and modern typeface that has a cross of humanist and geometric influences. The new logo in orange represents enthusiasm, encouragement and thirst for action which embody the spirit of the organization.

 

Green Drinks Charlotte is a local affiliate of the international Green Drinks organization that was founded in London in 1989 and is now in over 630 cities. Green Drinks Charlotte meets every month joining together architects, scientists, organic farmers, entrepreneurs, designers and more who want to make a positive difference in the world. By playing off the “green drink”, a clean logo design was created with a glass filled with green liquid in the subtle shape of a mouth that evokes engaging conversation which is what Green Drinks is all about.

 

 

Josh Allison Architecture is a firm that creates good architecture. Good architecture improves our built environment and has the ability to touch and inspire our human spirit. This belief serves as the firm’s inspiration to create work that embodies the principles of good architecture and exceeds the client’s vision. The logo designed for Josh Allison Architecture portrays balance, depth and stability with a modern play on positive and negative space. With it’s simple form, it expresses timeless and sustainable design evoking intelligent, innovative, traditional with a twist architecture.

 

Kids II, a BOLTgroup client, is one of the world’s fastest growing infant product and baby gear companies, designs, distributes and markets over 100 products under its Bright Starts™ brand name and also holds the license to design and manufacture products for Baby Einstein™ and Boppy®. Kids II developed a unique magnetic drive technology called Hybridrive for a new line of products in which they needed a brand logo along with product, packaging and point of sale graphics. The logo needed to portray the new efficient magnetic drive technology that replaces the traditional battery-powered motor in similar products. The rounded friendly typeface and curved line which similates a smiling face (happy baby) also depicts the magnetic technology's reliability, silence, comfort and environmental responsibility since fewer batteries are needed to operate the product.

 

PK Performance are certified fitness specialists who create and apply customized programs that are strategically designed to help you achieve your physical performance goals within the environment of your home. Their method challenges you to rise above your limitations so you can immediately envision your current and lifelong fitness potential. Founded in February 2005 by co-owners Ryan Kulvete, CPT, and Christina Pike-Kulvete, CPT, PK Performance is personally dedicated to improve your health, recreational fitness and sport performance potential by educating, motivating and instilling confidence through integrated, success-oriented exercise regimens.

Client: PK Performance LLC | Designer: Rachel Martin

When Louis Dreyfus changed its employee’s health benefits in 2007, it wanted a new brand that was approachable, transparent and friendly. By creating the new brand logo along with the sophisticated icon system, each benefit was categorized with the appropriate identifier making it easy for employees to find their way around the new benefits packages.

 

Chesler Analytics provides independent market analysis, trading ideas and decision making guidance to professional energy traders and risk managers. The logo mark was based on an abstraction of the fibonacci spiral and relates to the technical methodology and trend analysis in which Chesler Analytics employs.

 

Candle Lamp, a BOLTgroup client, is a leading manufacturer of fuel-based heating and lighting products for the food service industry. The company saw an opportunity to expand its business by offering its chafing fuel products to consumers at retail. The logo concepts were an elevation of the brand with a clean contemporary look that stands out amongst its competitors in retail environments and attracts consumers to the new brand.

 

Peds and Pediquette are brands of International Legwear Group (ILG), a BOLTgroup client, which markets, designs, develops, sources, manufactures and distributes branded socks for all members of the family and through all major US retail channels. The Peds and Pediquette logo concepts were designed for the women's sock line to depict beauty and femininity but still be expressive and independent.

 

For devoted pet parents and discerning retailers, Petmate, a BOLTgroup client, is the trusted authority in smart pet care solutions. Petmate is equally committed to social responsibility and environmental sustainability, supporting spay and neuter and animal rescue programs throughout the country and using a minimum of 25% recycled materials in the manufacture of its products. The logo concepts deliver innovative and stylish solutions that characterize the company's dependable products designed to make every stage of life more enjoyable for pets and their parents.

 

Danceworks Productions provides talented Hofstra students the opportunity to express themselves through the art of dance. The organization puts on a show each semester in the John Cranford Adams Playhouse, where the students are responsible for the entire production, from the choreography to the technical work. Danceworks also provides students with social events along with community service events, such as the AIDS dance-a-thon. Since the organization was doing a lot of charitable work and fundraising, they wanted to be taken seriously. By developing a cohesive brand and new logo, Danceworks was able to raise more money for its causes and continue its efforts in supporting the dance profession and the arts as a whole.

 

Phillips-Van Heusen (PVH), a BOLTgroup client, owns, designs, sources and markets a selection of world-renowned brands in the dress shirts, sportswear, neckwear, footwear and accessories categories. PVH also grants licensing rights to its brands for extensive product assortment and global availability. The company wanted to refresh it’s Eagle Brand clothing line with a new look and logo. The new brand logo illustrates the clothing line's exclusive haberdasher look of Brooks Brothers but sold at an affordable price at Kohl’s and similar retailers.

Concept contributed but not chosen while under contract with BOLTgroup in Charlotte, NC
Client: Phillips-Van Heusen, a BOLTgroup client | Designer: Rachel Martin

CLD Pacific Grain is a Pacific Northwest regional joint venture between Louis Dreyfus Corporation and Cargill Incorporated. Currently, CLD Pacific Grain handles and trades a variety of grain commodities within the Pacific Northwest as well as operates ten grain handling facilities throughout Washington, Oregon and Idaho. With this new joint venture, a new logo was needed to brand the company. Creating the modern grain stock illustration for the mark and using a similar color palette as Louis Dreyfus, the brand held a cohesiveness and uniformity with Louis Dreyfus's historical worldwide image.

Designed while working with Wood Design and Louis Dreyfus in New York, NY
Client: CLD Pacific Grain | Design Director: Tom Wood | Designers: Rachel Martin, Clint Bottoni

1101 New York Avenue, Washington’s first LEED Gold Certified office building offers tenants the latest in building systems to ensure their comfort and productivity. It opened in 2007 with Ernst & Young, LeBoeuf, Lamb, Greene & MacRae and The Albright Group as lead tenants.

Designed while working with Wood Design and Louis Dreyfus in New York, NY
Client: Louis Dreyfus Property Group | Design Director: Tom Wood | Designers: Rachel Martin, Clint Bottoni

Transprint, a BOLTgroup client, is a US incorporated Colorep® company. Colorep is a world innovator, dedicated to discovering new printing and dyeing technologies to help sustain the planet, while at the same time, offering excellence in quality, value and accessiblity. Colorep's revolutionary technologies - AirDye® and ecobanner™ - come to life in its subsidiaries, Transprint™, and BetaColor™, each making those sustainable technologies available around the world. Transprint is the largest producer and supplier of heat transfer paper in the USA. With a library of 13,000 designs, Transprint is the leader in design choice and innovation.

 

700 Second Street NE is part of Station Place, an office complex that consists of three connected buildings (100 F Street, 600 Second Street and 700 Second Street NE) with 1.6 million square feet on a 5.5-acre site. Built with elegant materials and finishes, including pine green and gray granite, etched mirror stainless steel, rosetta marble, clear insulating glass and anigré wood, it was completed in 2009 and qualified for LEED Silver certification.

Louis Dreyfus Commodities, one of the world’s leading commodity merchants and processors of agricultural products, has merchandised and traded bulk commodities in international markets since 1851. When the Louis Dreyfus’ companies branched into their own entitities, Rachel Martin played a lead design role working with the LD Corporate Communications team to create Louis Dreyfus Commodities’ new brand and coordinate the corporate identity transition in over 53 countries. Rachel and the team also designed and developed a new Intranet BrandCenter so that all worldwide offices could access their new logo, business correspondence templates, global brochures, electronic presentations and stationery mechanicals to print locally.

Designed while working with Wood Design and Louis Dreyfus in New York, NY