Muddy River Distillery
Branding, Illustration, Packaging, Print, Strategy
Muddy River Distillery is the first legal rum distillery in North Carolina since prohibition. Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.
Rachel Martin Design was hired as a design partner in helping to brand Muddy River Distillery by creating a brand strategy, logo design, packaging line, environmental graphics, promotions, marketing collateral and website.