Inizio Pizza Napoletana
Branding, Illustration, Packaging, Print, Strategy, Web
Inizio Pizza Napoletana is dedicated to the art and craft of true neapolitan-style pizza. Neapolitan-style pizza is the pinnacle of the artisan experience, stripped down to its purest expression of fresh ingredients, strict standards and expert craft. Inizio’s handcrafted pies are made with natural, organic and non-GMO ingredients, years of experience, intensive research and passion.
To make a true neapolitan-style pizza, Inizio follows a strict set of specific guidelines including the use of a wood-fired oven that cooks the pizza within 90 seconds, a naturally risen dough made with “00” flour, and origin-specific ingredients – namely San Marzano tomatoes and real buffalo milk mozzarella (bufala Campana).
Rachel Martin Design was hired by Inizio as a design partner in helping to build the brand by creating a brand strategy, logo design, packaging, marketing collateral, social media strategy and website to portray Inizio’s passion bringing true neapolitan-style pizza and it’s humble yet fine ingredients to the Charlotte community.