Charlotte Green Alliance
Branding, Illustration, Print, Strategy
The Charlotte Green Alliance helps small businesses to adopt environmental practices that are profitable and are a resource for the community they serve. The alliance sets certification benchmarks, education and resources that are promoted with a Green Alliance member seal to enable customers to shop at a local business that is doing its part for the livability, workability and sustainability of Charlotte.
Rachel Martin Design was hired as a design partner in helping to shape the Charlotte Green Alliance from integrating design thinking and strategy to the brand building, brand architecture, logo design, infographics, signage and stationery system.