Rachel Martin is a Design Director with over 12 years of design and communications experience. As an advocate for sustainability, she collaborates with socially conscious leaders on a national level in marketing, packaging, product design, promotions, web development, architecture and more. She believes designers have the power to lead the way in communicating the importance of positive social and ecological responsible messages and implements these values into her projects and everyday life.
Before relocating to Charlotte, NC, Rachel was the senior designer and project manager of Corporate Communications in New York City for Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies in the world. She had the honor of working with Tom Wood, Wood Design, who collaborated with such design talents as Richard Saul Wurman, Massimo Vignelli and Tibor Kalman. Rachel began her career in advertising at BBDO Worldwide where she worked with such clients as Bayer, Campbell's, FedEx, PepsiCo and Visa. Her work has been recognized in publications and awards from American Design Awards, Applied Arts, Creativity, GOOD, Graphic Design USA, Graphis, HOW Design, I.D. and PRINT.
Rachel is the VP of Sustainability for the Charlotte chapter of AIGA, the nation's largest and oldest professional design association, she's an Editorial Director for The Living Principles, Creative Director for Green Drinks Charlotte, an adopter of the Designers Accord and a member of the Design Can Change, DESIGN 21: Social Design Network, GOOD and Re-nourish communities. Rachel also serves on the Charlotte Regional Environmental Network (CREN) working with leaders of each environmental organization in Charlotte. She has helped launch AIGA Charlotte’s Eat Your Greens event series and the Design for Good Poster Initiative to educate designers to be more sustainable and socially responsible in their design work.